创业者首先必备的一个素质——匪气。这个匪气并不是土匪吃喝嫖赌、杀人越货、胡作非为的顽劣习气，而是说销售员应该有土匪那种天不怕、地不怕的勇气和豪气冲天，敢做敢当的义气。说白了就是营销创业人员自信、突破、果敢与能够担当重任的能力。
一、自信，让自卑见鬼去吧
dabufengangchuangyederen，diyicijiankehushidouhuiyuwulunci，shoumangjiaoluan。zheibuqiguai，shishenmerangniquefazixinde？shuochulaidajiakenengdoumingbai，wufeijiushipingshixiuyukaikou，zongjuedeairensanfen。womenbufangfenxiyixiachanshengzibeidexinligenyuan。
qianshigehaodongxi，youqiankeyixiangshoubierenxiangshoubudaodedongxi。meiqian，nihuihenzibei；niyouqian，，pengdaobinigengyouqianderenyehuizibei。daoshenmeshihounichenglegaici、lijiachengnijiubuzibeile。kezheizhongrenyouyoujige？
ruguoshizheizhongxintai，wangshi、shiyuzhu、liuyonghaodengzhongguodeyouqianren，jiandaoshijiechaojifuhaoqibushiyehenzibei？pingzijidelaodongchifan，youshenmekezibeide？
nijiandaolebinidiweigaoderen，shibushiyebuzixin？meibiyao!bulunzhengzhidiweiduomexianhe，tajiushigeren。balewaiyi，zhaidiaotoudingdeguanghuan，haishigeren。nagexianzhang、shengzhang、buzhangbushicongzuidicengqilaide？aobamachushenkenenghaiburuni，buyedangshangmeiguozongtongle？kandaonideshangjiyizhiqishi，nijuedehenxianmu，nimeiyouxiangguotayeshixiangnizheiyangguolaideba？
nikanguo××shengjitanguanlinxingqianlaoleizonghengdechanhui，yejianguo××dongshizhangzaishenpanxishangshengleijuxiadidaoqian。shengsijuezedeshunjian，tamenbinihaiyaocuiruo。danghaiyuanchurenbenzhidemianmu，nihuifaxian，yuanlairangrenjingweideqizhiyehao、xianmudeganjueyehao，doushiweizhuangchulaide。
renbenlaijiuwuguijianzhifen，zhishinidexinlizaizuosui。suoyi，mianduidiweibinigaoderen，yaotaiqinidetoulu，tingqinidexiongtang，qingsongzirandiyurenjiaoliu。rangnidezibeijianguiquba，xianzuoyigezixinderen，caishinichenggongdekaishi。
二、突破，察言观色，勇于突破
henduorendoujuedezijibujubeitupozheigesuzhi。qishiburan，zhishiniquefadadanchangshideyongqihechayanguansedesikaoxiguan。wocengjinggaoguoyici“pomen”mianshi。
yicizhaopinshichangrenyuan，wozaibaozhishangdengzailebanbandecaibanzhaopinguanggao，zhaopinyaoqiuyilantebiezhumingleyaoyoutuponengli。shangwu9dianzaigongsimianshi。wozaizijibangongshimenshangtieyizhangxingmude“mianshishi”zhipai（wodebangongshiconghuiyishilihenrongyikandao）。yiluolvlibiaohejigeqianzibidiuzaihuiyizhuodexingmuweizhi。woranghrbumenderengemanggede，bieguanhuiyishi。
neitianlaiderenhenduo，100duopingmidehuiyishijimanle，menwaihaizhanzhebushao。gangkaishiyoujigerenzhudongnaqilvlibiaotianxie，danshitianhaolejiuzaineiligandengzhe。buguogengduoderenjiuzaineiliganzuozhe。woguyicongbangongshidaoweishengjianlaihuizoudonglehaojici。kexidoumeiyourenzhudongtuikaiwodemen。meichuquyici，renjiushaoleyiquan，tingdaodedoushiyuansheng，zuihouzhishengxiaqibageren。yigeduoxiaoshiguoqule，wozhongyudenglailelianggewoxuyaoderen。lianggexiaohuozixiangjituimenerru，tamenbeiluyongle。houlai，tamendouchenglegongsideyewugugan。
daolewufanshijian，wozouchubangongshi，kandaohaiyouyigemianshizhezuozaishafashangdakeshui。wojiuwentaweishenmebujinqumianshi，tashuozaidengrenjiao。woshuonimeiyoukandaogangcaiyourenjinquma？tashuotabuzhidaotamenshibushimianshide，huoxushigongsideyuangong。
shayebieshuole。yigemeiyouguanchali，buaisikao，buaixunwenderen，yebuhuiyoushenmetuponengli。
三、果断，该出手时就出手
mianduishaozongjishideshangji，yaoguoduancaiqucuoshi，ruguobujishichuli，xiaochuyinhuan，jiujiyoukenengniangchengqiyezainan。ruocishinihaihuixiefenbaogao，chuanzhendaoshangjibumen，zaiyoushangjibumenjixuwangshangchuan，youqiafengduogelingdaobuzai，dengshangjitian，huangguacaidouliangle。zhuabuzhujihui，chuleluanzi，zuizhongdaomeideshiniziji，liyoumiaoshudezaichongfen，douzhiyounanikaidaowenzui。
henduozheiyangdeshiqingnizhiyouxianzhanhouzou，huozhebianzhanbianzou。gongsiyaodebushinengdazhangderen，yaodeshinengdashengzhangdeshichangrenyuan。zhiyaoshibashichangzuohaole，gongsihuolile，jiushiyouyixiechufan“tiantiao”deshiqing，zuiduoshijianggongzhezui，gongguoxiangdi。《liangjian》zhongdeliyunlongdazhangshi，henshaoanzhaoshangjidezhishichupai，danshitajingchangnengzhuazhuzhanji，qulibihai，yongzuixiaodedaijia，huanqugengdadeshengli。
四、担当，敢于担当
dandangzhongrendehanyiyoulianggefangmian：yishininengjieshougaoqiangdu、gaorenwuliangdengtiaozhanxingdadegongzuo；ershininengyongyuchengdanzeren，ganyumianduixianshi。
qianzhekaoyannidekangyanenglihexinlisuzhi。gongsijideshichangrenwuyibanhuichaochunidexinlidixian。ruguonigubuzifengweiweisuosuo，kongnanwanchengrenwu；ruguonizhimianyali，yingnanershang，caiquheliyouxiaodezhanshuzuhe，fanerhuichuqiji。
houzheshinidezerenxinyudaodepinzhidebiaoxian。youzerenxindeshichangrenyuanhuiduigongsifuze，huiduishangjifuze，huiduizijideyuangongfuze。zheiyangdeshichangrenyuan，gongsifangxin，shangjixinren，yuangongxinfu。niduidajialaijiang，doushiyouanquangande。
buganchengdanzeren，jiuhuituixiezeren，huojiahuoyuren，zheijiutupoledaodedixian，chenglepinzhiyouwentideren。zheiyangderenzaigongsilishihennandaizhangjiude，chujushizaowandeshi，napanishichangcaozuonenglichaoqiang。
zixin，tupo，guogan，ganyudandangzheixie“feiqi”yeshikeyipeiyangyusuzaode。zenmerangzijiyoufeiqini？shizijibiziji，shangjibixiaji。tupo，jiushibeibichulaide。